NY Times



Lonnie studied Graphic Design and Illustration at San Jose State University. His passion for success led him to establish his own design company Park Avenue Design in San Jose, California.

Lonnie’s design skills were put to task on the historical revival of Lowrider Magazine. Lowrider gained international recognition as the #1 automotive magazine with monthly newstand sales exceeding 250,000.

Lonnie joined Primedia as the Creative Director and Editor for the Lowrider Group. Lonnie directed creative talent, leading the redesign of the Lowrider Group publication.

In 2002, Lonnie and partners created BLVD Magazine, a nationally launched "Urban Automotive" publication that received praise for its unique editorial design and features. His company received the Hispanic Business Magazine's 2002 Entrepreneurial Spirit Award.











Lonnie served as a creative consultant on Pixar's 2006 #1 feature movie release "Cars" and has also earned design awards from the Addy Awards.

For the past 10 years Lonnie has specialized in web and print design using the Adobe Creative Suite and has worked with a variety of web startups, consulting and creating websites for small businesses.

2010-2017, as Web Designer at Social Concepts, Redwood City, CA. Lonnie created branding and web graphics for mobile app launch and websites; producing design and UI solutions for landing pages, marketing, advertising, special promotions, animations, icons, game development and visualization.